Merkle buys search marketing firm Impaqt

Share this content:

Merkle, a customer relationship marketing agency, has acquired search marketing firm Impaqt. The acquisition, completed March 25, will allow Merkle to incorporate Impaqt's search marketing capabilities into its database and digital offerings, said Craig Dempster, EVP and CMO at Merkle.

“As a CRM agency, we have to be able to help customers interact across all mediums and channels,” he said. “Developing search capabilities organically was not the right move. Impaqt is a great fit for us because they are one of the largest search companies around and, like us, they're incredibly oriented around analytics.”  

Dempster said he expects Impaqt to generate about $90 million in gross revenue this year. The company's 85 employees will all be retained, and Merkle will put into place “aggressive expansion plans for Impaqt,” he added.

Richard Hagerty, CEO of Impaqt, will report directly to Merkle CEO David Williams. Impaqt will retain its brand, said Dempster.

Impaqt works with more than 100 brands, including Mercedes Benz and Barnes & Noble. The Pittsburgh-based company has managed more than 500 campaigns since it launched in 1999.

Terms of the deal were not disclosed.

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here