MeritDirect Wins Personal Care Catalog File

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MeritDirect, White Plains, NY, announced its appointment Friday as list manager of the Luminescence file of 143,000 catalog buyers.


Luminescence customers buy professional skin-care, body-care and stress-relief products developed by physicians, dermatologists, estheticians and dietitians.


The file is 75 percent female and has an average order of $94. Selections include geography, recency, gender and dollar. The base price is $105/M.


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