MeritDirect Wins Penton Media Files

Share this content:
MeritDirect anounced its appointment as list manager for 70 list files with 1.6 million contacts from Penton Media Inc., effective immediately.


Based in Cleveland, Penton is a business-to-business media firm that offers trade magazines, trade shows, conferences and online media. The files, previously managed internally at Penton, include 10 databases, 37 postal lists and 23 e-mail lists. Target market segments covered by Penton are industrial/business management, engineering/technical, electronics, plant operations, industrial safety, food service, hospitality and government.


The files are selectable by geography, title, buying influence, standard industry classification and employee size. Base prices range from $120/M to $205/M for postal lists and are $300/M for e-mail files.


With the outsourcing of the lists, Penton has closed its in-house list operation as part of corporate restructuring, according to the firm.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above