MeritDirect taps Direct Media's Morra

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MeritDirect has appointed Guy Morra to its List Brokerage division, where he will serve as a vice president.

Mr. Morra worked for the past five years at Direct Media, where he acquired clients including Advanta, Globe Life and Accident, J. Walter Thompson and HSBC, all of whom will join him at MeritDirect.

"Guy will be providing list brokerage and database marketing services to a broad range of business-to-consumer and business-to-business clients with a concentration in financial services and insurance products," said Ralph Drybrough , CEO of MeritDirect List Brokerage Services, White Plains, NY.

Mr. Morra will report to Mr. Drybrough.

Before Direct Media, Mr. Morra worked at Paradigm Direct Marketing for six years as a list brokerage vice president. Before that, Mr. Morra worked in list management at The Lake Group.

"We recruited Guy for his ability to help MeritDirect diversify and add core competencies to serve new markets," Mr. Drybrough said. "Guy is also excited about expanding his own capabilities by offering MeritDirect's proprietary co-op database, MeritBase and private database services to clients in both BTB and BTC.

"MeritDirect is extremely pleased to bring an experienced and talented list broker of Guy's caliber onto our brokerage team," he said.


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