MeritDirect Gains Advanstar List Properties

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MeritDirect, White Plains, NY, announced its appointment yesterday as the exclusive list manager for the Advanstar Communications business-to-business postal and e-mail files.


The Advanstar list properties consist of 56 subscriber lists, 12 trade show attendee files, 20 master files and 60 e-mail lists. The Advanstar Master File consists of 2.5 million names. Management of most of these files takes effect Jan. 1, though a few will not transfer to MeritDirect until March 10.


Advanstar's publications and conferences cover industries including healthcare, pharmaceuticals, art, automotive, beauty, e-learning, call centers, digital media, entertainment/marketing, fashion, manufacturing, science and telecommunications.


The files will be handled by MeritDirect's vice president of its Business List Management Services Group, Jeffrey T. Moriarty, and his team from the firm's Chicago-area office.


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