MeritDirect Adds EMSi Files

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MeritDirect, White Plains, NY, announced its appointment last week as list manager for six new-to-market postal and e-mail files from Enterprise Marketing Solutions Inc., a privately held marketing services company providing data, analytic, operations and direct marketing solutions.

The EMSi Consumer Enhanced Master File has 52.8 million individuals at postal address who respond to both online and offline promotions. The EMSi Consumer Enhanced E-Mail Master File has 34.1 million e-mail addresses. Base prices are $70/M and $85/M, respectively.

The Caregiver's Home Companion is a free weekly online newsletter featuring elder caregiving information and recent news affecting caregivers and the elderly. The Caregiver postal master file offers 671,000 names, and the e-mail master file has 267,240. Base rates are $100/M and $225/M, respectively.

Home-Based Business Digest is a free newsletter targeting proprietors of home-based businesses. The Home-Based Business Digest Master File has 735,997 postal addresses and 748,554 e-mail addresses. Base prices are $100/M and $225/M, respectively.

MeritDirect also manages EMSi's postal and e-mail lists.

Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting


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