Meredith Completes American Baby Group Buy

Share this content:
Meredith Corp. yesterday announced that it completed its acquisition of American Baby Group from Primedia Inc.

The $115 million purchase included the American Baby title as well as Childbirth and First Year of Life magazines; Hispanic titles Espera, Primeros 12 Meses, and Healthy Kids en Espanol; Web sites and; television programs American Baby and Healthy Kids; Baby Faire expos and product shows; sampling programs; and custom publications.

According to a statement from Meredith, "the purchase price represents a multiple of approximately 10 times American Baby Group's projected calendar 2003 EBITDA and it expects the transaction to be accretive to earnings per share beginning with the second half of fiscal 2003, and in subsequent years."

The new magazine titles join Meredith Publishing Group's 16 magazine brands and about 150 special-interest publications.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above