MerchantCircle signs deal for mobile coupons

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One of the newest marketing channels, the mobile phone, continues to gain traction among merchants. In the latest deal, MerchantCircle, a network of over 225,000 local businesses, has signed a deal with Cellfire Inc. to provide its members the ability to offer mobile coupons.

As a result of the deal, MerchantCircle, Los Altos, CA, businesses will be able to extend their online advertised promotions to the mobile phone. For example, Rio Loco in Memphis, TN, is offering a free entrΘe with the purchase of another while USA Party Express in Mastic, NY, is offering $150 off a dunk tank rental.

Cellfire, San Jose, CA, is a free service to consumers that automatically delivers savings directly to mobile phones and provides frequently updated discounts specific to a consumer's geographic area.

By clicking on a particular coupon or discount offer, consumers receive a unique redemption code that is presented at the time of the purchase. Unlike text-based offers, Cellfire's application-based service enables consumers to easily store, search and use discounts from multiple merchants.

The service includes national brand merchants such as Hardees, Papa Johns and Virgin Megastores.

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