MemberWorks To Invest $50 Million in Internet Offerings

Share this content:
MemberWorks Inc., a Stamford, CT, membership club and affinity marketer, yesterday said it will invest more than $50 million during the next six quarters to increase its presence on the Internet.


The company said the investments would have a negative effect on its earnings during that time period.


MemberWorks unveiled its Internet effort as part of a four-pronged strategy to grow its core membership business. Other components of the strategy include the diversification of its member acquisition channels and partner marketing base, the global expansion of its affinity membership marketing, and increased technology investments in its operating infrastructure.


As part of its more aggressive foray into online activity, MemberWorks said it will launch Web businesses in "areas of high consumer demand," including health, finance and personal information.


On Feb. 23 the company agreed to merge its ConsumerInfo.com Web site with eNeighborhoods to form a new company, iPlace.com, that will allow consumers to access their personal credit information and also allow them to investigate home valuations by neighborhood.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above