MedicalLogic Merges With Medscape, Buys Total eMed

Share this content:
The wave of consolidation in the online healthcare market continued yesterday as MedicalLogic Inc., an online medical records company, said yesterday it agreed to merge with Medscape Inc., a provider of alternative health news and medical information. MedicalLogic, Hillsboro, OR, also acquired the privately held Total eMed Inc., a provider of remote transcription services over the Internet for ambulatory care physicians. The deal is estimated to be worth $1.27 billion.


The new company will be known initially as MedicalLogic/Medscape and will target doctor-patient communication. The company will market technology for creating online health records, enabling physicians to create and retrieve information in ways that fit their workflow and personal preferences. Records will be able to be accessed through desktop and laptop computers, personal digital assistants, and telephones from any location at any time.


Medscape's professional and consumer sites, medscape.com and CBSHealthWatch by Medscape, will give access to physician-generated medical records, appointment scheduling, filling of prescriptions, the ability to engage in two-way communication with the physicians in their office and other services.


The merger will allow the company to leverage existing strategic partnerships for greater revenue opportunities. Medscape's partnership with CBS Corp. brings $150 million in advertising and promotion on CBS properties over seven years, as well as exposure on CBS News through an exchange of editorial content. Medscape also has partnerships with National Data Corp., America Online and Woment.com, while MedicalLogic has agreements with leading prescription drug, content and delivery providers, including CVS.com, PlanetRX and Dell Computers.


Last week, Healtheon/WebMD Corp. bought Medical Manager Corp. and CareInsite Inc. to become the largest online healthcare site.


"Our new company has the potential to significantly improve the healthcare experience for our patients and physicians - advancing our shared vision while creating value for partners and shareholders," said Mark Leavitt, MD, PhD, who will retain the title of CEO as well as becoming chairman of the board of the combined company. "With our complimentary products and services, individual strategic partnerships and new financial strength, we will focus our energies to the point of care where patients and physician come together to drive the major decisions in healthcare today."
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here