Media Horizons Introduces Auto Trader Insert Program

Share this content:
Media Horizons Inc., Norwalk, CT, announced the first-time availability yesterday of the Auto Trader insert program through its management division.


This new program reaches consumers at 300 local Auto Trader locations nationwide where they pay to have their vehicles photographed and listed in local editions of Trader magazine. Each consumer is given a "GM Certified Used Vehicles" branded bag containing a 6-by-9-inch insert envelope as well as samples and catalogs.


Auto Trader customers are 63 percent male with most in the 18-34 age range and the $50,000+ income range. The program reaches 1.6 million consumers annually and has a price of $60/M.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here