Media Advisors Adds Broadcast Division

Share this content:
Media Advisors Group launched a broadcast media division and brought advertising and marketing veteran Paul Varisco on board to develop it, the company said yesterday.

Varisco most recently was a partner of InterMedia Direct, working with clients such as Filippo Berio, Dial-A-Mattress and Dunkin' Donuts. Prior to that he was at Dancer, Fitzgerald & Sample as partner/group media director of marketing and advertising.

Adding the division is a step toward moving the company from an insert media firm to a full-service marketing agency, which Media Advisors president Dean Barile said was his goal when he started the Brewster, NY, company in October.

"By adding this new service to our current roster of services we are now able to provide our clients with the complete range of marketing services," Barile said. "Paul adds a component of advertising to our listing of services that is inherently lacking in direct response organizations, which is branding. This union brings both the branding and direct response worlds together in one package."

Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above