McKesson Patient-Direct Program Attracts Allegra Users

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An invitation to join a wellness program for allergy sufferers that was offered to certain Allegra users received a 9.2 percent acceptance rate.

Healthcare supply management company McKesson Corp., San Francisco, used its patient care enhancing program to distribute invitations to the AllerDays wellness program. Invitations were sent in the form of a letter to patients who refill their Allegra prescription at McKesson's network of 2,000 Valu-Rite/CareMax and Health Mart Preferred independent pharmacies.

Patients who elected at point of sale to participate in the program received materials such as letters with refill reminders, special offers for over the counter medication, new enhancements to their prescription medication and information on wellness programs, such as AllerDays.

The AllerDays wellness program, sponsored by Hoechst Marion Roussel, the makers of Allegra, includes PLAY Magazine (People Living with Allergies Year-round), a newsletter, an allergy guide and access to the AllerDays Web site among its benefits.

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