McKesson Patient-Direct Program Attracts Allegra Users

Share this content:
An invitation to join a wellness program for allergy sufferers that was offered to certain Allegra users received a 9.2 percent acceptance rate.

Healthcare supply management company McKesson Corp., San Francisco, used its patient care enhancing program to distribute invitations to the AllerDays wellness program. Invitations were sent in the form of a letter to patients who refill their Allegra prescription at McKesson's network of 2,000 Valu-Rite/CareMax and Health Mart Preferred independent pharmacies.

Patients who elected at point of sale to participate in the program received materials such as letters with refill reminders, special offers for over the counter medication, new enhancements to their prescription medication and information on wellness programs, such as AllerDays.

The AllerDays wellness program, sponsored by Hoechst Marion Roussel, the makers of Allegra, includes PLAY Magazine (People Living with Allergies Year-round), a newsletter, an allergy guide and access to the AllerDays Web site among its benefits.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above