MBTA uses mail to promote program to businesses

Share this content:

The Massachusetts Bay Transportation Authority, the Boston-area public transit agency, has begun a direct mail campaign to promote its Corporate Pass program.

Steve Greenblatt Creative of Dayton, OH, is the agency working on the project.

The MBTA Corporate Pass program allows employers to offer their workers who commute to work using the MBTA's bus, subway and rail lines to have the cost of their pass deducted monthly, before taxes, from their pay. Passes are then automatically reloaded or delivered to those employees. Enrollees are also eligible for a 10% auto insurance discount.

Agency founder Steve Greenblatt said in an e-mail to DMNews that the MBTA is using direct mail to target un-enrolled businesses within its service areas and drive them to MBTA.com, where they can enroll and administer the program for their companies. Employers participating in the program receive tax benefits and some other business savings.

Subway and bus posters will also be used to promote the program to MBTA riders. Overall, the MBTA hopes to see a 10% rise in program participation.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here