MBTA uses mail to promote program to businesses

Share this content:

The Massachusetts Bay Transportation Authority, the Boston-area public transit agency, has begun a direct mail campaign to promote its Corporate Pass program.

Steve Greenblatt Creative of Dayton, OH, is the agency working on the project.

The MBTA Corporate Pass program allows employers to offer their workers who commute to work using the MBTA's bus, subway and rail lines to have the cost of their pass deducted monthly, before taxes, from their pay. Passes are then automatically reloaded or delivered to those employees. Enrollees are also eligible for a 10% auto insurance discount.

Agency founder Steve Greenblatt said in an e-mail to DMNews that the MBTA is using direct mail to target un-enrolled businesses within its service areas and drive them to MBTA.com, where they can enroll and administer the program for their companies. Employers participating in the program receive tax benefits and some other business savings.

Subway and bus posters will also be used to promote the program to MBTA riders. Overall, the MBTA hopes to see a 10% rise in program participation.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above