**MasterFiles Debuts Reach411.com Directory Service

Share this content:
NEW ORLEANS -- List management provider MasterFiles Inc. yesterday introduced an Internet-based national directory service at the DMA annual conference and exhibit here that hopes to help direct marketers save money on their call center operations.

The service, Reach411.com, would allow customer service representatives to access updated phone numbers online instead of calling a telephone operator. The directory, which is made up of new homeowners and some of their information, also would serve as a key marketing tool for companies.

"The service will help companies find the phone numbers of people they don't have access to because they moved," said MasterFile's president, Ike Morton. "Call centers need current information, and that's exactly what this service represents."

Before Reach411, MasterFiles searched for more than 100 million people for database companies. With the service now on the Internet, he said, companies can access the information themselves.

MasterFiles, Dallas, works with a number of Bell companies across the country, including Southwestern Bell and PAC Bell, and updates the new phone numbers and information in real time, Morton said.

Morton said Reach411, which charges 33 cents per query, could potentially save companies a significant amount, since some directory services charge as much as $1.40 for each question.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above