MarketsOnDemand Offers Online Custom Data Gathering Tool

Share this content:
MarketsOnDemand, a provider of Internet-derived, permission-based direct marketing information, lists and data services yesterday debuted Core Insight, a product designed for rapid online custom data gathering.

Core Insight combines the data gathering ability of traditional surveys and the Internet, according to Chicago-based MOD.

Core Insight can be used for building market intelligence, compiling multichannel opt-in prospecting lists, or enhancing customer profiles.

Core Insight creates and hosts online surveys and questionnaires, and then drives responders to them via client-defined e-mail marketing campaigns. Results are then tabulated and posted online for continual monitoring. Once predetermined data acquisition goals are achieved, marketers are given exclusive ownership of the data collected along with responder names and postal addresses. Marketers also have the option to obtain the e-mail addresses of survey responders via an invitation to opt-in to ongoing e-mail communication.

Marketers can use CoreBase, MOD's permission marketing database of consumer information collected online. They can also use their existing house file, or apply MOD's e-mail address append and list enhancement services to develop their target survey universe.

According to MOD, Core Insight is suitable for automotive, consumer package goods, financial services, pharmaceuticals, telecommunications, entertainment and travel marketers.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above