MarketsOnDemand, ComScore Create Predictive Tool

Share this content:
CHICAGO -- MarketsOnDemand has announced the launch of CoreScores, a new feature of its CoreBase marketing database of more than 20 million individuals, at the Direct Marketing Association Annual Conference & Exhibition at McCormick Place here.


Through a partnership with comScore Networks, CoreScores allows marketers to target e-mail and direct mail campaigns based on consumers' online purchasing and Internet surfing behavior by category.


Using comScore's network of 1.5 million double-opt-in users, CoreScores is able to build the predictive models. The models available are the Online Purchasing Score, which is based on actual purchase behavior, and Vertical Online Visiting Score, which is based on Web browsing behavior.


No personally identifiable information about the users is divulged.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above