Marketing Tech Changes Everything
2016 will be a seminal year for marketers who are adjusting budgets and processes, staffing and strategy, and more as they aim to exploit technology.
Part One:The Marketer and Her Sous Chef – Cuisinart's director of marketing communications may drive strategy, but it's her collaboration with the CIO that allows the brand to cook up true innovation.
Part Two: What the Dickens to Do About Marketing Tech – Snapshots from a long and jam-packed day in the life of JD Biros, creative director at Sudden Impact Marketing.
Part Three: Technology-Driven, Must-Have Marketing Skills – The proliferation of marketing technology is changing how marketers work and the skills they need to succeed.
Part Four: Buyer Beware – Marketers may not be asking the right questions to select the optimal marketing technology and then maximize it.