Marketing Newsbytes: February 7, 2013
News Bytes Roundup
The Bomb in E-Com
What is it? Ensighten signs a partnership agreement with GSI Commerce to add the eBay-owned company's marketing solution products to its management suite. Now available: email marketing, mobile advertising, affiliate marketing, ad retargeting, and in-depth analytics.
WIIFM? The deal unites two forces in the e-com sector. One-stop solution shopping can be a time-saver for retailers with high-traffic websites.
Who's talking? “I am looking forward to bringing the unique benefits of our real-time tag management solutions to even more of the world's top retailers through this partnership with GSI," says Ensighten CEO Josh Manion.
SAS Spreads its Vision
What is it? SAS makes its Visual Analytics available to work groups and midsize businesses. The solution can execute analytic calculations on billions of rows of data in just minutes or seconds and present results visually.
WIIFM? Marketers get instant access – via PCs or tablets – to reports or mobile dashboards that are based on the latest data, allowing them to make quicker, knowledge-based decisions.
Who's talking? “SAS sits at the crossroads of several technologies that customers are anxious to see converge," says SVP and CMO Jim Davis.
Gentlemen, Start Your Platforms
What is it? Outsell introduces version 3.5 of its Digital Engagement Platform for automotive brands and dealers, featuring a content catalog enhanced with mobile and social campaigns.
WIIFM? The new edition helps auto marketers unite their brand presence seamlessly across all screens and tiers. Filtering capabilities allow campaigns choices based on audience needs and profit centers.
Who's talking? “We've streamlined the process, making it even easier for brands to create consistent consumer engagements,” says President and CEO Mike Wethington.
Tapping Into Mobile Monies
What is it? MP3 Cloud, a marketing platform from TapSense for retail apps that promises to complete conversion tracking across channels, opitimize ROI, and present campaign performance and conversion metrics in one dashboard.
WIIFM? Marketers can see which creative units drive the most revenue and compare the quality of users generated from all major mobile marketing channels.
Who's talking? “Measuring the effectiveness of marketing campaigns has been a big challenge in the mobile industry. M3 Cloud solves all the pain points retail app marketers are facing,” claims VP of Marketing George Kennedy.
The Four-Minute Lead
What is it? VC Inc. offers up concise four-minute lead gen podcasts that attempt to grab viewers attention and lead prospects to a site for more information.
WIIFM? Shorter podcasts could draw higher viewership and, theoretically, more leads.
Who's talking? “Standard B2B podcasts are usually 40 or 50 minutes in length, but we think of them as movie trailers.” Gomez explains. “Discuss a common industry problem and then briefly describe how your company would go about solving it.”