Marketers, nonprofits form climate action alliance

Share this content:

Ten Fortune 500 companies have joined Environmental Defense and other environmental organizations to form the United States Climate Action Partnership.

The organization aims to endorse mandatory limits on America's global warming pollution, calling on the federal government to quickly pass strong legislation.

Corporations involved include Aloca, BP America, Caterpillar, Duke Energy, DuPont, Florida Power and Light, General Electric, Lehman Brothers, Pacific Gas & Electric and PNM Resources.

The companies have joined Environmental Defense, the World Resources Institute, Pew Center on Global Climate Change and Natural Resources Defense Council.

The partners pledged to work together to support six recommendations for national action.

US-CAP wants the federal government to account for the global dimensions of climate change and become more involved in international agreements to fight global warming.

The alliance also asks that they recognize the importance of technology and the cost-effective deployment of existing energy efficient technology should be a priority.

Establishing a mandatory cap on emissions is another issue on the agenda.

The new organization aims to create economic opportunity and advantage through a climate protection program that must use the power of the market to establish clear targets and timeframes.

Global warming solutions also account for the disproportionate impact of global warming and emission reductions on some economic sectors, geographic regions and income groups. The alliance wants the federal government to be fair in these areas.

Lastly, US-CAP is encouraging early action prior to the effective date of mandatory pollution limits. It asks that every reasonable effort be made to reduce emissions.

More information can be found at


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above