Marketers Are Ready for Change

Share this content:

Data, social, and the new role of the CMO were just a few of the topics covered during Accenture's #digitalchat on Twitter.

Marketers gathered on Twitter yesterday for a discussion about several of the marketing world's hot issues—based around Accenture Interactive's recent CMO-CIO survey. The discussion, led by Glen Hartman, managing director of digital transformation at management consultancy Accenture Interactive, was filed under the hashtag “#digitalchat," a monthly Twitter forum Accenture hosts.

Although the topics discussed were many and varied, the conversation repeatedly returned to organizational design. The prevailing opinion pointed to a need for structural change at the enterprise level, with customer-centricity at the center.

Many participants seemed particularly rankled by the expanding purview of marketing and the increasingly heavy title of CMO.

Data, of course, was another major driver in the discussion.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above