Make Blogs, RSS Feeds Unique, Speakers Say

Share this content:
SAN JOSE, CA--Blogs and RSS feeds can translate into real business profits for advertisers and publishers when done correctly, speakers said during a session at yesterday's Search Engine Strategies 2005.


"Having a blog is no longer sufficient -- everyone has one. How are you going to be successful?" Greg Jarboe, president and co-founder of SEO-PR, asked a packed room.


While "everyone" is involved in blogs -- there are 11 million of them in the United States, Jarboe said -- many marketers don't know how to use them to grow their businesses. Marketers should become the authoritative voice on the subject and speak to blog readers, who are not "the average person," Jarboe said.


Fifty-seven percent of blog readers are men. Most are under age 30, higher-income and well-educated individuals. They are broadband users and Internet veterans. Knowing how to speak to this audience could give marketers a "wonderful competitive advantage," Jarboe said.


For blogs, make sure the information is unique.


"Why are people reading blogs? To find news [they] can't find elsewhere. You are competing with The New York Times, The Wall Street Journal," Jarboe said. "Why would someone want to read your content?"


The same goes for RSS feeds.


"As search marketers, we need to write our search content so the feed is meaningful, and the content is meaningful. Otherwise, somebody will just spin through it," said Amanda Watlington, with Searching for Profit.


Marketers need to write title tags for RSS feeds much more clearly, she said.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above