Mailing Industry Task Force Consolidates Committees

Share this content:
The Mailing Industry Task Force is restructuring its working groups to better support its main objectives of bolstering mail industry growth and effectiveness.

MITF is a cross-industry group formed in spring 2001 at the request of postmaster general John E. Potter.

The three new committees are Intelligent Mail/Address Quality, Pricing/Payment and New Products/Services. They replace groups that had focused on improving address quality, promoting "intelligent" mail, optimizing the postal network, standardizing mail preparation, developing "consumer gateway" services, creating enhanced payment systems and creating a competitive pricing strategy.

"We decided we really needed to drive into the area of revenue a lot more aggressively, and we felt [the new structure] would be the way to go," said John Nolan, deputy postmaster general and MITF co-chair. "Jack Potter has declared that [the U.S. Postal Service is] going to be focusing very heavily on revenue this year, and the Mailing Industry Task Force basically took a step back and decided it needed to do that focus, too."

Committee leaders are:

· Intelligent Mail/Address Quality: Michael J. Critelli, Pitney Bowes chairman/CEO and MITF co-chair; Charles Morgan, Acxiom company leader; and Charles Bravo, USPS senior vice president, intelligent mail and address quality.

· Pricing/Payment: Gary Mulloy, ADVO chairman/CEO; Judy Marks, president of Lockheed Martin Distribution Technologies; Bob Pedersen, USPS treasurer; and Steve Kearney, USPS vice president of pricing.

· New Products/Services: Michael Sherman, vice chairman of Crosstown Traders Inc.; David Sable, vice chairman and president of worldwide operations at Wunderman; and Nick Barranca, USPS vice president, product development.

· MITF also will start an incubation process to develop and implement ideas to expand use of the mail by business and individual consumers. Nolan and Sable will lead that initiative.

"We are planning to bring together some of the best people that we know who aren't in the 'quote-unquote' mailing industry: people like NetFlix, eBay and Amazon who have a huge stake in the mail but probably don't think about it as much as they might because they've never been considered traditional mailers," Sable said. "We'll bring them together and spend the day brainstorming some of the best ideas out there."

Attracting people who aren't heavily involved in postal issues is important, Sable said, because they won't say things like "we can't do something because of the Postal Rate Commission, or because of processing issues. As a result, we are going to get fabulous ideas."

Nolan also said that the National Association of Letter Carriers and the National Rural Letter Carrier Association would participate in MITF's various efforts.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above