Magazines look to raise cover price as print ad dwindles

Share this content:
As magazines continue to struggle to monetize with dropping ad revenue and a shift from print to digital, some magazines are looking to increase the price. And it is no wonder, since supscription prices have gotten so competitive, that according to an article in the NY Times today, in the last 6 months of 2008, subscribers paid on average only "47 cents an issue for Newsweek, 77 cents an issue for BusinessWeek and 89 cents an issue for Fortune."

If you think about the time and effort it takes to get a news story to a reader --from the reporting, the writing, the editing, the layout, the copy edit, the the printing cost, the mailing cost, etc.-- it is no wonder that as advertisers continue to cut their print ad spend, that magazine publishers are i the value of the product that they are selling and looking to simply raise the cover price. The Economist magazine does not do any discounting, and their circulation is up. Sometimes consumers are willing to pay, especially if the product is a value.

http://www.nytimes.com/2009/04/13/business/media/13circ.html?_r=1

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above