Madison Direct Plans Packaged Goods Co-op

Share this content:
Madison Direct Marketing, Greenwich, CT, announced the creation Friday of a cooperative mailing program for packaged goods marketers to start in November.

The Pantry Program will be restricted to grocery, cleaning and adult health and beauty aid marketing categories and include only 10 advertisers per mailing.

It was designed as a lower-cost alternative to freestanding inserts for these marketers, the firm said. Cost for printing and distribution of the program is $11/M.

The program will be distributed within Madison's existing Young Family mailer, which goes out five times yearly.

The initial test will consist of 7.5 million mailers and go out in November. Subsequent 2004 mailings will take place in January, April, June, September and November.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above