Madison Direct Expands Cooperative Mailing Programs

Share this content:
Madison Direct Marketing, Greenwich, CT, yesterday announced the expansion of its FamilyAdvantage cooperative mailing programs and the release of its mailing schedule for 2004.

As part of the expansion, Madison's Expectant Parent program will reach 1.98 million U.S. households next year, up from 1.5 million in 2003. The firm's Hispanic Family will increase in frequency and geography, mailing five times for 2004.

In addition, Madison will roll out its New Mover program in 2004, which was tested in three Western markets this year. The program reaches families within 10 days of moving into a new home, according to the firm.

Other Madison Direct cooperative mailing programs include New Parent, Infant, First Birthday and Young Family. The programs will total about 60 million households for 2004. A copy of Madison's full mail schedule for 2004 can be found at


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above