Lycos Names MKTG Services as List Manager

Share this content:
MKTG Services Inc. today announced its appointment as list manager of the multimillion-record, permission-based e-mail and postal database files from Lycos, a unit of global Internet network Terra Lycos.

MKTG will manage Lycos' 5.2 million-name permission-based e-mail list as well as its 3.3 million permission-based postal records database.

The data come from Web sites within the Lycos Network such as,,, Lycos Finance, and Selection criteria include unique user information from the individual sites as well as basic demographic information voluntarily provided by Lycos users during registration.

MKTG, New York, said it would enhance the file with demographic, lifestyle and ethnic data overlays.

"The addition of an enhanced Lycos customer list will add the opportunity for all advertisers to follow through on advertising campaigns through customized direct relationship marketing," said Dean Macchi, director of direct marketing services of Barcelona, Spain-based Terra Lycos in a statement.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above