LSC Introduces Fitness Buyers List

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List Services Corp., Bethel, CT, announced the debut yesterday of the BeachBody Product Buyers file of 600,000 last-6-month buyers through its list management division.

Consumers on the BeachBody file are mainly infomercial buyers of products such as fitness videos, physical-training systems, weight-loss programs and nutritional supplements.

The file is 75 percent female with an age range of 35-55 and an average sale of $100. Selects include geography, gender, recency, product category, credit card and telephone number. Base price is $85/M.


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