Longtime DMer Allen Greer Dies

Share this content:
Direct marketing industry veteran Allen M. Greer died July 14 of a heart attack during a liver transplant. He was 67.

The New York native was a fixture at McGraw-Hill for about 20 years, according to friend and fellow direct marketer Ralph Stevens, managing partner of MKTG Services, New York.

Greer started with McGraw-Hill in the 1960s, moving to San Diego in the early 1980s for a direct marketing position with Zoobooks. While in New York, he was president of the Direct Marketing Club of New York in 1978 and won a Silver Apple Award from that organization in 1989.

Around 1985, he and a few others founded the San Diego Direct Marketers Association. In 1993-94 he was president of the association. Greer also won the Margaret Sellers Award for the outstanding direct marketer of the year in 1998 from the SDDMA.

Most recently he ran his own consulting business, Allen M. Greer & Associates Inc., and served as education chair of the San Diego association.

"He was an icon, and he will really be missed," Stevens said. "He was a great direct marketer, a great copywriter and a major contributor to the direct marketing industry."

Greer is survived by a wife and two grown children.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above