Local Search Experiencing Strong Growth, with Google in the Lead

Share this content:

Local search is still climbing the ladder of success, as it continues to gain momentum, according to a recent study conducted by comScore Networks, Reston, VA.

Google is at the head of the game, making up 29.8 percent of all local searches for July of this year. Yahoo was not far behind with 29.2 percent.

The study found that the 63 percent of Internet users in the United States executed local search online in July, up a whopping 43 percent from the same time last year.

Forty-one percent of individuals conducting local search are most often looking for something near their home, 59 percent of these individuals said they were looking for something entertainment related. Fifty-two percent of local searchers said they use local search to find a business phone number.

Executing local searches very often results in a consumer taking action. In the second quarter of 2006 47 percent of local searchers visited a merchant as a result of performing the search at an earlier time.

For the PDF, please cut and paste the link into your browser:



Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above