List Veteran Ronald Riffkin, 68, Dies

Share this content:
List industry veteran Ronald Riffkin died Monday. He was 68 and suffered from cancer and heart complications.

Riffkin founded list brokerage and management firm Riffkin Direct Inc., New Hyde Park, NY, in 1988 after spending much of his career as the list manager for Charles Offset Co.

"He represented a portion of the old guard of direct marketers that had highly focused operations and a limited number of accounts," said Leon Henry, chairman/CEO of Leon Henry Inc., Scarsdale, NY. "In a way you could say that his passing represents the passing of that type of list business."

Riffkin closed his business about four months ago when his health began to decline, Henry said.

Henry met Riffkin through the direct marketing industry more than 20 years ago.

"Ron will be missed by all of us who knew him," Henry said.

A service for Riffkin was held Wednesday. Riffkin is survived by his wife, Sharon, and daughter, Debbie.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above