List Services Offers Infomercial Buyers

Share this content:
List Services Corp., Bethel, CT, announced the first-time availability yesterday of the Invention Channel Product Buyers file through its list management division.

The 632,200 buyers on the file purchased merchandise such as Handy Chef, Better Pasta Pot, Ab King, Tummy Trimmer, Wristech, Roll-a-Hose and Roto Matic.

The file is 65 percent female with an average order of $50. The sources of the names are 90 percent infomercial, 5 percent space ads and 5 percent Internet. Selects include geography, gender, recency, product category and credit card. Base price is $85/M.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above