List Services Introduces New Retail Database Segments

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List Services Corp., Bethel, CT, announced the availability yesterday of four new segments of the Alliance Buyers retail database.

The Alliance Buyers Master Database consists of retail credit card buyers and mail-order buyers from retailers such as The Limited, Victoria's Secret, Express, Express for Men, Bath & Body Works and Lerner New York. The database contains 68 million total buyers including 13.5 million last-12-month direct mail buyers.

· The Alliance Buyers Vital Women segment has more than 1.2 million last-12-month female buyers from brands such as Express and The Limited.

· The Alliance Buyers Comfort and Intimates segment has 7.9 million last-12-month buyers of lingerie, at-home apparel, bath lotions, soaps, fragrances, gift sets and other comfort products.

· The Alliance Buyers Real Women segment has 3 million last-12-month female buyers of apparel and accessories. They are typically more mature, fuller-figured women.

· The Alliance Buyers Classic Men segment has 4 million last-12-month male buyers of classic American styles.

Selections on all of these file segments include geography, recency, dollar, age, income, multi-buyers, age of children and interest categories. Each segment has a base price of $100/M.


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