List Professional Loring Dies at 58

Share this content:
Barton Loring, founder of list and insert media firm Loring Direct Response, died Dec. 14 at his home in New City, NY.

Loring began his career in direct marketing more than 25 years ago. He started Loring Direct Response in 1999 after serving at firms such as TLS, Generation Marketing, CMT Behaviorbank, Microreach Data Systems and Prospect List Resource.

As an active member of the Hudson Valley Direct Marketing Association, Loring was a regular participant in the group's sessions.

"He was a well-known expert on the craft of direct marketing," said Rich Mercado, president of the HVDMA and senior manager at Madison Direct Marketing. "Many of us enjoyed his knowledge and opinions during HVDMA sessions. We will all miss him."

Loring is survived by his wife, Susan, sons Garrett and Heath, and daughter Tiffany, as well as his sister, Mady Shihar.

Religious services were held yesterday at Higgins Funeral Home, New City. The family will observe Shiva at home today and tomorrow until sundown.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above