List Pro Predicts a Busy Spring

Share this content:
At least one list company executive is predicting a bountiful spring for mailers.


"Based on the indications from the list orders in September and October, I think it looks very promising in terms of prospecting in the spring," said Joy Contreras, vice president of consumer list management at Edith Roman Associates, Pearl River, NY.


She thinks catalogers will shift from using cooperative databases to prospecting for new names through traditional list testing.
EXTENDED DEADLINE

You have until Wednesday, December 7 to get your entries in. Learn more here.

Loading links....
close

Next Article in Marketing Strategy

Follow us on Twitter @dmnews

Latest Jobs: