List Manager Cynthia West Dies of Cancer

Share this content:
Former list manager Cynthia West died of lung cancer June 10 at the age of 43.


West served as senior account manager for List Technology Systems Group, New York, until she became too ill to work in late 2002. She was diagnosed with lung cancer in March 2002.


She began her list management career in 1989 at Computer Directions Group, which became Stevens-Knox & Associates in 1992. The firm is now MKTG Services.


She left Stevens-Knox around 1998 for a position at Unimail, then moved to a position as a list manager at Hearst Corp. before taking the job at LTS.


Gabriel Farrell worked with West at Stevens-Knox and LTS.


"It makes me a better person for having known her," he said. "Through it all, she was always positive and upbeat."


Farrell had recommended West for the job at LTS.


"She was well-loved in the industry," said Pamela A. Mulligan, vice president of list management at MarketTouch, Lawrenceville, NJ, who hired West at LTS. "She always came to work with a smile on her face."


A viewing and funeral service will be held June 15 at Armstrong Funeral Home, 822 St. John's Place, Brooklyn, NY 11216. The viewing will be from 3 to 7 p.m., and the funeral will follow. The funeral home can be reached at 718/936-6790.


West is survived by her husband and son.


Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here