List Briefs: Statlistics Highlights Cosmetics File

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Statlistics, Danbury, CT, was named list manager for the California Cosmetics file of 24,000 last-12-month mail-order buyers.

These cosmetics buyers are 88 percent female with an average order of $39.95. The file is selectable by recency, geography and gender. Base price is $105/M. Statlistics suggests these buyers for offers including health, beauty, subscriptions, continuity clubs and apparel.

Rubin Response Offers Better Roads

Rubin Response Management Services Inc., Schaumburg, IL, took management of the Better Roads magazine list of 38,800 U.S. subscribers.

Better Roads is a controlled-circulation magazine for highway and bridge construction professionals published by James Informational Media. This list offers geography, standard industrial classification code, job title and area of responsibility selects as well as Canadian subscribers. Base price is $125/M.

Direct Media Gets Intimate Promise

Direct Media Inc., Greenwich, CT, was awarded list management of the Intimate Promise by Roaman's catalog file from Redcats USA.

The Intimate Promise by Roaman's catalog features lingerie in sizes 12W to 44W. Buyers are 100 percent female with an average age of 54, household income of $53,000 and an average order of $50. Recency, multibuyers, dollar, product and geography are selectable. The base price is $120/M.

DMI suggests this file for offers such as midticket apparel, home decor, children's products, health, personal care, fundraising, publishing, travel, insurance, crafts, gardening and food.

MKTG Welcomes Magazine List

MKTG Services, Newtown, PA, an affiliate of CBCInnovis, took management of the Ireland of the Welcomes magazine list. Ireland of the Welcomes highlights Irish history, culture and lifestyles. The publication has 79,500 active subscribers.

Subscribers are 69 percent female with an average age of 55-plus and average income of $50,000-plus. The file is selectable by active subscribers, change of address, 90-day renewals, 90-day hotline, gender, expires and geography. Base price is $100/M. MKTG suggests this list for travel, book, magazine, fundraising, credit card and Irish gifts and collectibles offers.

Walter Karl Offers Female Exec Database

Walter Karl, Pearl River, NY, a Donnelley Marketing and infoUSA company, debuted the Female Executive Business Alliance Database. It contains compiled information on 10.4 million female executives and professionals at business and home address.

Selections on the database include geography, telephone numbers, employee size, sales volume, years in business, new business, title, industry type, age, income, marital status, presence of children, homeowner, mail-order buyer and ethnicity. The base price is $100/M.

MeritDirect Gets BTB Catalog File

MeritDirect, White Plains, NY, was named manager for the Emedco catalog list of 96,000 business-to-business supply buyers.

Emedco manufactures and distributes signs and identification products for workplace safety, spill control, traffic/parking, security and buildings/grounds management. The catalog also includes warehouse/shipping supplies, first aid/protective wear, custom signage and safety solutions.

The file is selectable by recency, gender, standard industrial classification code and geography. The base price is $115/M. The file is 65 percent male with an average unit of sale of $280.

Millard Revs Up Raceline List

Millard Group Inc., Peterborough, NH, assumed management of the new-to-market Raceline Direct catalog list of 37,200 last-12-month buyers. They buy products for NASCAR enthusiasts such as men's, women's and children's apparel and logo merchandise including tents, flags, blankets, mugs and folding chairs.

The list is 55 percent female with an average age of 40, average income of $75,000 and average unit of sale of $70. Selects include recency, multibuyers, dollar, geography and gender.


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