List Briefs: Statlistics Gains PennWell Digital Subscribers

Share this content:
Statlistics, Danbury, CT, was appointed list manager for the Digital Subscribers from PennWell Publishing postal and e-mail file.

PennWell offers 127,500 postal and e-mail names of subscribers to the digital editions of its controlled-circulation publications. The list is selectable by geography, postal address, e-mail address and individual titles. The base prices are $160/M for postal names and $435/M for e-mail names.

Publications that make up the file include Advanced Packaging, Cabling Installation and Maintenance, CleanRooms, Computer Graphics World, Connector Specifier, Electronic Publishing, Infostor, Lightwave, Solid State Technology and Vision Systems Design.

ClientLogic Adds Magazine File

ClientLogic Specialists Marketing Services, Weehawken, NJ, was named list manager for the Shape en Espanol mailing list from Weider Publications LLC.

Shape en Espanol has 27,600 active subscribers to this Spanish-language version of the women's fitness magazine Shape. The file is 73 percent female with an age range of 18-49, median age of 31, median household income of $60,285 and a unit of sale of $21.97.

The file is selectable by geography, recency, gender, source, paid, active and expires. Base price is $110/M.

NCRI Offers Credit Score Index

NCRI List Management, Englewood Cliffs, NJ, debuted its Credit Score Index.

The product ranks households by integrating recent and historical transactional data with NCRI's demographic and lifestyle characteristics. Neighborhood clusters are identified and given a score from 300 to 900, with 900 being the best. Mailers can use it to segment files or as a predictive tool.

Unlike individual credit reports, the score can be used by all mailers, not just those sending preapproved offers of credit, NCRI said.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above