List Briefs: Statlistics Gains PennWell Digital Subscribers

Share this content:
Statlistics, Danbury, CT, was appointed list manager for the Digital Subscribers from PennWell Publishing postal and e-mail file.

PennWell offers 127,500 postal and e-mail names of subscribers to the digital editions of its controlled-circulation publications. The list is selectable by geography, postal address, e-mail address and individual titles. The base prices are $160/M for postal names and $435/M for e-mail names.

Publications that make up the file include Advanced Packaging, Cabling Installation and Maintenance, CleanRooms, Computer Graphics World, Connector Specifier, Electronic Publishing, Infostor, Lightwave, Solid State Technology and Vision Systems Design.

ClientLogic Adds Magazine File

ClientLogic Specialists Marketing Services, Weehawken, NJ, was named list manager for the Shape en Espanol mailing list from Weider Publications LLC.

Shape en Espanol has 27,600 active subscribers to this Spanish-language version of the women's fitness magazine Shape. The file is 73 percent female with an age range of 18-49, median age of 31, median household income of $60,285 and a unit of sale of $21.97.

The file is selectable by geography, recency, gender, source, paid, active and expires. Base price is $110/M.

NCRI Offers Credit Score Index

NCRI List Management, Englewood Cliffs, NJ, debuted its Credit Score Index.

The product ranks households by integrating recent and historical transactional data with NCRI's demographic and lifestyle characteristics. Neighborhood clusters are identified and given a score from 300 to 900, with 900 being the best. Mailers can use it to segment files or as a predictive tool.

Unlike individual credit reports, the score can be used by all mailers, not just those sending preapproved offers of credit, NCRI said.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above