List Briefs: ALC Offers New ADVO Segments

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American List Counsel, Princeton, NJ, is offering the ADVO Mass Targeter database of prospect segments for list rental.

The Mass Targeter segments include 100 million names in categories such as Asian, African-American, Hispanic, presence of children, do-it-yourselfers, education level, health/fitness, homeowners, home value, renters and travel.

The segments are available at a base price of $14.50/M plus selection charges ranging from $2.50/M to $10/M.

Adrea Rubin Delivers New Parent Files

Adrea Rubin Management Inc., New York, debuted three multisourced compiled lists of prenatal and new parent households.

The Baby Glo Maternity file has a 12-month universe of 1.1 million names and a base price of $124/M. The Bibs and Cribs New Parent Households list has 2.8 million last-12-month names and a base price of $110/M. The Sleepless Nights Brand-New Births file has a one-month hotline of 23,000 and a $150/M base price.

Selections on these lists include geography, recency, gender of child, adult age, due date, first born and mail-order buyer.

American Student List Adds New Movers

American Student List, Mineola, NY, introduced two databases of new mover names to the list rental market.

The Teens on the Move database has 500,000 teens ages 14-19 who recently moved. The New Mover Families database has 750,000 new mover households with the presence of children by age from birth through age 19.

Both files are compiled from sources including new homeowner deeds and change of address information. Database selections include geography, gender, income, ethnicity, date of birth, telephone number and mail-order buyer. The base prices for the files are $70/M for one-time use and $175/M for unlimited use.


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