List Briefs: ALC Offers New ADVO Segments

Share this content:
American List Counsel, Princeton, NJ, is offering the ADVO Mass Targeter database of prospect segments for list rental.


The Mass Targeter segments include 100 million names in categories such as Asian, African-American, Hispanic, presence of children, do-it-yourselfers, education level, health/fitness, homeowners, home value, renters and travel.


The segments are available at a base price of $14.50/M plus selection charges ranging from $2.50/M to $10/M.


Adrea Rubin Delivers New Parent Files


Adrea Rubin Management Inc., New York, debuted three multisourced compiled lists of prenatal and new parent households.


The Baby Glo Maternity file has a 12-month universe of 1.1 million names and a base price of $124/M. The Bibs and Cribs New Parent Households list has 2.8 million last-12-month names and a base price of $110/M. The Sleepless Nights Brand-New Births file has a one-month hotline of 23,000 and a $150/M base price.


Selections on these lists include geography, recency, gender of child, adult age, due date, first born and mail-order buyer.


American Student List Adds New Movers


American Student List, Mineola, NY, introduced two databases of new mover names to the list rental market.


The Teens on the Move database has 500,000 teens ages 14-19 who recently moved. The New Mover Families database has 750,000 new mover households with the presence of children by age from birth through age 19.


Both files are compiled from sources including new homeowner deeds and change of address information. Database selections include geography, gender, income, ethnicity, date of birth, telephone number and mail-order buyer. The base prices for the files are $70/M for one-time use and $175/M for unlimited use.


Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here