LinkShare launches Flex Links

Share this content:
LinkShare launches Flex Links
LinkShare launches Flex Links

LinkShare, pay-per-action marketing network, has released Flex Links, an embedded link technology that tracks the use of online advertising content such as widgets, videos, music or Flash animation. The announcement was made on December 20.

Flex Links allows publishers to use and monetize advertisers' content on their sites, said Steve Denton, president of LinkShare.

“It really opens up a great opportunity for advertisers to provide outstanding content to publishers that will make a better a shopping experience for consumers,” he said.

LinkShare, New York, is owned by Rakuten Inc., an Internet service company headquartered in Tokyo. 

Flex Links enables pay-per-action tracking to be embedded in advertisers' content. The link is then automatically converted when a publisher picks up that content.

“It's a unique offering that is exclusive to LinkShare,” Denton said.

For example, a music download site could put a playlist on a publisher's site, Denton said. Users would then be able to listen to music on the publisher's site without leaving that site until they were ready to make a purchase.

“This really allows the publishers not just to pick up an ad unit, but pick up really great content for their site,” Denton said.
ShopNBC, a television, Internet and direct mail retailer, was the first of LinkShare's customers to test out the new technology.

“Flex Links will enable us to syndicate our breadth of live and archived video sales presentations in a simple and easy to implement means, providing our affiliates with an outstanding new sales tool,” said Geoff Smith, VP of, in a statement.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above