Lillian Vernon Expands BTB Division

Share this content:
Lillian Vernon Corp. said that it is expanding its business-to-business division and increasing its staff in major markets to promote corporate sales.

The company's BTB division was established in the 1950s and sells corporate gifts, custom premiums, incentives and gift certificate programs. The division also offers custom and private-label product development, custom cataloging, Lillian Vernon catalog products at quantity discounts and personalization capabilities.

Lillian Vernon, based in Rye, NY, said it appointed Brian Mangione general manager and has added two account executives, Ron Creamer and Michael Levine. Mangione, based in Rye, is responsible for developing sales and marketing strategies and initiatives to promote corporate business as well as to oversee the administration of the sales force. Creamer is based in Virginia and Levine in Nevada.

The company updated its Web site,, to include a Corporate Sales section to serve the BTB market.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above