Letter: Yahoo Responds to ACSI Report

Share this content:

We believe that there is no more important measure of customer satisfaction than users' behavior, and Yahoo!'s user engagement and metrics demonstrate very healthy satisfaction levels among our users.

Yahoo! is the only major Internet company to have its average time spent per user increase every quarter over the past year. We attribute this to our strength in connecting the world to the broad range of people and information they care about. Our new home page is centered around our users to help them make the most of their Internet time, and our research has shown that their overall customer satisfaction improved during the past year. In addition, total unique visitors, page views, minutes spent and average usage days per visitor on the Yahoo! home page have all increased since we launched our new design (Comscore MediaMetrix, April 2006 - July 2006).

Meagan Busath, Yahoo!

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above