LETTER: 'Unsubscribe' Doesn't Work

Share this content:
In the July 24 editorial (http://www.dmnews.com/archive/2000-07-17/9468.html), iMarketing News applauded yesmail for bringing MAPS to court. But let's look at the other end of your one-sided spectrum. Somehow, one of my many e-mail addresses got on yesmail's list, and I never received an e-mail to confirm not to receive its e-mail. That seems interesting to me since it claims all the e-mail addresses on its list were obtained with their "confirmed opt-in" practice.


Its unsubscribe worked so well (not) that after using it, the very next day I received more spam from them. After going through that process a couple times to no avail, I had to contact them using other means to finally get my e-mail address off its list.


The people who send unsolicited commercial spam are stealing from companies like mine. A good amount of the bandwidth my company pays for is consumed by spam. Employee work time is consumed by sifting through unwanted spam messages. My time as the network administrator is used to battle to get our e-mail addresses taken off these spam lists.


I will be implementing the RBL here to help minimize the theft from my company, and I would like to congratulate MAPS for sticking to its guns when it comes to the double opt-in method.


Erik Schubach


CIP Network Administrator


Spokane Hardware Supply
Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here