LETTER: Toysmart's Example of Larger Problem

Share this content:
I disagree with the editorial on privacy (http://www.dmnews.com/archive/2000-07-17/9333.html).


You use the Toysmart example, which is rather benign. How about another real-life example that might strike a nervous chord with even you: Your local bank sells your banking history, Social Security number, average daily balance, loan information, etc., to a "partner," who uses this information to pull your credit report to customize an insurance product for you. Too far-fetched, you say? Wrong! We had this happen in my hometown.


Getting back to Toysmart, what if Toy-smart not only sold your Mattel buying history, but also sold your credit card number. Would you have the same cavalier attitude? The whole point of the Toysmart affair is that they expressly told people they would not sell any of their information and clearly violated that contract.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here