Letter: StopJunkMail Survey Responses Are Biased, Misleading

Share this content:
I saw in the March 26 DM News Daily an article on a StopJunkMail survey. Given that this survey was not unbiased, it is very misleading. The survey was done only among people who have signed up for this organization's service, which is to get off mailing lists. At that, to have 80 percent of the respondents say they don't mind getting catalogs shows that catalogs are wanted by even the vast majority of people who want empty mailboxes. This leads one to believe that the vast majority of Americans like receiving catalogs.

The second problem with this survey is because it is biased and it does not state that, most of the media will run the results of the survey and create the opinion that the people don't like catalogs, which ain't true.

Bill Dean, Founding partner, W.A. Dean & Associates, San Francisco,



Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above