Letter: Rather Than a 'Won Report,' How About a 'Sold Report'?

Share this content:
It seems a waste of time and energy on Patrick Collister's part to produce his "Won Report," an analysis of direct marketing awards and the campaigns that won them ("Report Ranks Most Honored Direct Marketing Works," April 5).


Now, if he created the "Sold Report," and tracked which DM campaigns generated the best ROI, then he'd have something I'd be interested in reading.


Bob Bly, Copywriter, Dumont, NJ


Rwbly@bly.com



Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here