Letter: Most Marketers Can't Relate to the Senior Market

Share this content:
I almost skipped over Jim Warren's article ("Understanding the Senior Market," May 5), but as I turned the page something clicked and brought me back to read it. Jim couldn't have described the realities of our mostly mature Amateur Radio market more precisely. Thanks to you and to Jim for once again providing that solid gold nugget of information that can make my life easier.

What had clicked was the realization that the majority of the firms marketing products and services in our field are significantly younger than their customers and probably cannot relate all that well to the needs, outlooks and attitudes of the very people they depend on for their livelihoods. Even though I'm squarely centered in our market's demographics, looking at our Web sites immediately revealed that we are just as guilty as anyone else in our market when it comes to missing our customer's sensitivities.

It's all too easy for Web designers, editors, publishers, art directors and advertising agencies to work to the standards of our professional peers and lose sight of the fact that our peers are not the ones paying the bills.

Keep up the good work.

Richard A. Ross, President, CQ Communications Inc.

Hicksville, NY

Loading links....

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here