Letter: Maybe IDMA Would Be More Appropriate

Share this content:
Tad Clarke's editorial suggesting a name change from DMA to DIMA was interesting. Obviously DM News has felt the move to Internet marketing since it is billing itself as "The Newspaper of Record for Direct and Interactive Marketers."


If the DMA were to rename itself to DIMA, I assume that you would follow suit by renaming your paper to DIM News. Unfortunately, that can be viewed as news that's not so bright. How about IDMA and IDM News?


Jim Morse, President, Morse Data Corp.


jimm@morsedata.com


Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here