Letter: It's Time Ed Burnett Is Inducted Into DMA's Hall of Fame

Share this content:
I know we're approaching the time for nominations for the Direct Marketing Association's Hall of Fame. I fervently hope this will be the year that the most deserving are elected ... specifically, I refer to Ed Burnett. I began in this business in 1971 at National Liberty, and my first "real" introduction to direct mail detail work was an Ed Burnett Seminar: "The Mathematics of Direct Mail." It was there I first learned of the Fifty Responses test rule, a formula I still use today. It was later that I heard of this new thing called Standard Industrial Classification.


His visibility, credibility, foresight and stature put him head and shoulders above his peers. He has given a lot to the industry, both in his sharing of knowledge and his personal personnel choices that have mentored so many into our dynamic niche.


He broke ground, talked us to death, wrote both personally and professionally, was very visible (and approachable!) and we loved him for it.


Please, now, elect Ed!


Rich Reinhart, President, List Counsellors Inc., Allentown, NH


rich-lci@juno.com



close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above