Letter: It's Not DM News' Job to Be a 'Shill for the House'

Share this content:
With respect to Linda Huntoon's criticism of Tad Clarke's editorial opinion about Spiegel's attempt to relaunch, if not reinvent itself, she asks the editor of DM News to leave criticism of "our industry" to others (Letters, Feb. 9). I disagree.


Firstly, criticism of one catalog does not equate to criticism of our industry. Neither Tad Clarke nor DM News is a "shill for the house," and I expect to read news by, of and about our industry from one of its leading journals.


Actually, the financial collapse of Spiegel has not been covered in depth by DM News or any other trade media. It is one of several legitimate, perhaps uncomfortable but relevant stories that begs to be told by a qualified direct marketing-related journal - like DM News.


Geoffrey Batrouney, Executive vice president, Estee Marketing Group Inc., New Rochelle, NY


gbatrouney@esteemarketing.com


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above