Letter: It's Not DM News' Job to Be a 'Shill for the House'

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With respect to Linda Huntoon's criticism of Tad Clarke's editorial opinion about Spiegel's attempt to relaunch, if not reinvent itself, she asks the editor of DM News to leave criticism of "our industry" to others (Letters, Feb. 9). I disagree.


Firstly, criticism of one catalog does not equate to criticism of our industry. Neither Tad Clarke nor DM News is a "shill for the house," and I expect to read news by, of and about our industry from one of its leading journals.


Actually, the financial collapse of Spiegel has not been covered in depth by DM News or any other trade media. It is one of several legitimate, perhaps uncomfortable but relevant stories that begs to be told by a qualified direct marketing-related journal - like DM News.


Geoffrey Batrouney, Executive vice president, Estee Marketing Group Inc., New Rochelle, NY


gbatrouney@esteemarketing.com


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